The Failure of Bros

Is this due to “homophobia”? Let’s plunge into the Deeper Waters and find out.

I’ve seen on YouTube today a lot of talk about the failure of a movie called Bros. If you haven’t heard of this movie, it’s supposed to be a romantic comedy, but the lovers in this are a pair of men. This was the first of its kind and its fail was tremendous.

Billy Eichner, who is behind the movie, has sadly taken the lower path in handling this. Instead of looking at himself and looking at his movie and seeing why it is no one went to see it, he is instead blaming the audience. Why did it fail? It is because YOU must be a homophobe.

However, if that is the case, then even assuming everyone who saw the movie in America is gay, a lot of them even didn’t see it, so does that mean someone in the homosexual community is a homophobe? Eichner has also been on Twitter sending out regular tweets about this. Little tip here. If you want your audience to listen to you, it’s probably not a good idea to call them homophobes and anything else at the same time.

Well here are a lot of reasons most people didn’t go see this movie.

First, romcoms are normally meant for women. For the most part, men do not go to see romcoms unless their girlfriends or wives insist on it. Men would rather see an action flick of some kind. They want to see some fights, car chases, shootings, and something getting blown up. If they do go see a romcom, they want to at least see a beautiful woman in that movie.

A gay romcom has neither. No straight guy I know of wants to see two dudes getting it on together. Add in there are supposedly multiple orgies in this and we’re even less interested.

While men will go see action flicks wanting to be the man in the films, women go see romcoms because for the most part, they want to be romanced. They like the love story and it’s their kind of fairy tale. They are not interested in seeing two dudes either.

If you’re wanting men to go see your film, don’t make it a romcom.

Second, people don’t want to see something if they think they’re being preached to. Most people do not go to church for entertainment value and there’s a reason we’ve called a long message we don’t want to hear a sermon. There’s a reason we refer to a negative onslaught of what we ought to do as preaching. When people see a system they don’t want regularly put in their face, they lose interest. It’s the whole “Go woke, go broke.”

Consider how it is in superhero comics. Most people I know wouldn’t really care too much if someone wanted to make a gay superhero. What they don’t want is to take a traditional superhero who has never shown any inkling of being gay and then turning them gay to appeal to diversity. People go to comics for entertainment. They don’t go for politics.

Third, yes, a lot of people don’t agree with homosexuality, including myself, but it doesn’t do anything to call us all homophobes any more than calling non-Christians Christophobes is going to get them to repent or seriously examine Christianity. Instead of having any debate on the topic, instead, it is easier to just shout an insult at someone. It doesn’t help your side any.

That means when we go see a movie, we don’t want to see an orgy with a bunch of guys in it. That might appeal to the homosexual community, but not to heterosexual community. We also don’t care for a movie that tells us that we had a good run. You don’t tell us our time is done and then respond negatively when we choose to not show interest in you.

Ultimately, if people don’t like your work, no matter how passionate you are about it, you need to look to yourself. You will never have something that pleases everyone, but I have to do the same thing here. If people aren’t interacting with my content or taking it seriously, I have to look at myself mostly. Now there’s no harm in looking at my audience and asking what they want. I wrote about divorce for quite awhile, for instance, because I saw views were up on my blog when I did that. Give the people what they want.

If someone isn’t interested in my content, I can ask what I can do to make it interesting to them. I could look at my writing style or website presentation or anything else. The first place to start if someone doesn’t like my work is always with me. It is not with the audience.

So Billy, take a look at yourself. How passionate you are about the work doesn’t matter a bit. I can be super-passionate about selling overcoats, but it won’t work if I’m talking to people in the Middle East most likely. I can be super passionate about pork products, but it won’t work with Muslims or Orthodox Jews. Passion doesn’t equal success. Having a good product or service and then knowing your audience well and what they want does.

We just don’t want Bros. Time to accept that and move on.

In Christ,
Nick Peters
(And I affirm the virgin birth)

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