CARM, of course, stands for the Christian Apologetics and Research Ministry. It began in October 1995 and has enjoyed immense popularity with over 150 million visitors. I have written around 5,000 articles, on many topics, for almost three decades.1 But CARM’s SEO has decreased in the past few years. SEO stands for Search Engine Optimization. CARM used to be on the first page of a Google search on almost every topic it covered. Now that’s not the case.
Many factors deal with search engine results, but one of them, I am sure, is Google’s attempt to suppress conservative representation. I’m not the only one in Christian ministry who believes this. In addition, I’ve spoken with people who have connections in Google who have reported a systemic and light hostility to conservatives. Therefore, in my opinion, Google has arranged it so that conservative and Christian websites rank lower than others. CARM.org has been significantly affected.
Of course, there are counterarguments. Please consider the article “Google Isn’t Really Biased Against Conservative Websites – Here’s Why.” A quick reading of the article is not convincing. But, plenty of articles support the idea that Google is biased against conservatives.
I have conducted my own experiments. You can verify it as well. Take the exact phrase “What is the Trinity?” CARM used to be on the first page in the first, second, or third spot. Now it’s on the second page, 2nd spot on Google. But, searching for the same phrase on other search engines gets a different result – as of 6/2/2022
AOL.com – 1st page, 1st entry
bing.com – 1st page, 1st entry.
duckduckgo.com – 1st page, 1st entry.
excite.com – 1st page, 1st entry (excluding ads)
lycos.com – 1st page, 1st entry (excluding ads)
yahoo.com – 1st page, 1st entry.
Google.com – 2nd page, 2nd entry
This is significant because Google searches are 92.49% of all searches as of 6/3/2022
CARM used to get over 90,000 pages a day but is now down to about 18,000. Why the difference? Perhaps it is because other websites do similar things. I don’t know. But I do know that our SEO has gone down significantly.
Undoubtedly many people would celebrate CARM’s decreased popularity due to Google suppressing conservative thought. Lots of people hate what CARM stands for.
So, when CARM produces articles against abortion, atheism, LGBTQ+, socialism, and more, I expect it will result in even worse positioning on Google. But, we must speak God’s truth, nonetheless.
CARM is hardly facing anything compared to what many Christians all over the world are enduring. They are being killed, driven from their homes, imprisoned, fined, and are undergoing varying forms of cruel persecution. What we had CARM and other conservative organizations are experiencing here in America is nothing compared to what our brothers and sisters are suffering worldwide.
1↑ Others have contributed to CARM articles that I’ve written 95% of them.